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~ Word of Mouth Advertising ~
Art & Craft Shows, Fairs
for Craftsmen & Artists
Have you ever purchased something that your
Didn't this make you feel secure and
safe since you knew that your friend was happy with the product or
The best kind of advertisement is
word of mouth. Even though it doesn't travel fast,
it can do some magnificent results. When one of your past customers
tells other people how great your service is, it
makes people feel secure, and safe. It gives them a reason
why to buy your service or product. Give your past customers a chance
to brag about you, use their testimonies. You can
use them as powerful tools to increase your sales dramatically.
First, collect all the testimonies that you
have received from your past customers. Then I would make a whole web
page on your site and place the testimonies on that page. I would
suggest linking to their email address, so a potential client can email
them and verify the testimony. This also gives them the opportunity to
speak with your past customers and find out all the great things that
they have experienced with your service or product. They
could then turn around and tell their friends what they heard
. This could tumble like a domino affect, causing you to have an
explosion of sales.
There are many other ways you can use the
testimonies. If you have a newsletter that you publish, I would suggest
putting an ad in the newsletter that contains The Testimony and
some information about your service or product. This will give the
potential client a real good reason to visit your site. They already
have proof about how good your service or product is.
I would also suggest using them in any
advertisement you have, and this will give you the same benefits. Try
using your testimonies to answer your potential customers' questions.
This will answer their questions, and show them how good your service
or product is. This is like killing two birds with one stone.
You can also try putting some testimonies in
your follow-ups that will give them a reason to act now.
There is still a big percentage of people on the Internet who are
afraid to give out their credit card. They do not think the Internet is
safe, and are worried that someone will steal their credit card number.
By having The Testimonies, it will make them feel
more comfortable and secure about buying your service or product.
Remember: There are as many ways as
your imagination can find.
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Real show listings with
detail descriptions like, event attendance, cost of booth, size of
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Choose from detailed listings according to your
preferences; we let you know if a show is indoors, outdoors, in tents,
or in a mall. We even publish eligibility requirements, - so
you will know if a show is an 'Open Show' a 'Juried Show' or trade or
wholesale shows. If a show is predominantly
Contemporary, Traditional, or Country , we print
that information too, to help you find the right venues to sell your
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